Bath & Body Works: Summer Vanillas

This beautiful, fresh collection was designed by talented designer, Jesse Kirsch (a.k.a JJAAKK). This up-and-coming designer based in Portland, Oregon created a fresh and appealing brand voice for this new collection of bath and body products including body lotions, shower cream, hand soaps and more. 


The look of the collection on the whole is balance, direct and strong. But, I couldn't help but notice some of the subtler details, like the little dots in the oversized fragrance name screen printed on the bottles or the woven-like texture on the little brown "seals".

From the designer: "Packaging for Bath & Body Works' collection of summery, scoop shop-inspired skincare products. Yummy colors and bold type paired with bottles reminiscent of a scoop of ice cream make this line look good enough to eat."


Design by: JJAAKK

Client: Bath & Body Works

Collection: Summer Vanillas


Jessie's work has been previously featured on The Dieline here, here, and here.


Yael Miller