Level Life Livens Up Diabetic Product Aisle Although diabetes affects people of every age, the design, naming and packaging of today’s diabetes nutritional support products target an extremely aged demographic.
"With Level Life, we wanted to breathe some soul back into the category — to get people inspired to live beyond the disease — to live a great life and not just maintain. Much of this thrust comes from the company’s founder. Since being diagnosed with diabetes at 12 years old, he’s searched for a way to put an end to days spent chasing his blood-sugar highs and lows — and for a product that matched his youthful, energetic attitude about managing the disease and moving on with the day. He never found the answer. So he invented it."
"From Level Life’s unique logo treatment to the go-anywhere pouch packaging design and the precise product formula, everything about the brand points toward a momentum that keeps the consumer moving forward.Level Life is offered in 4 flavors — including Mandarin Orange, Caramel, Strawberry Banana and Vanilla. It will be available this fall in more than 13,000 food, drug and mass retailers across the United States."
Creative credits go to LRXD creative director Kelly Reedy, designers Ryan Lee and Liza Nelson and writers Eric Kiker and Jamie Reedy.