Concept: Blumenthal Classic Beer - 1866


Vintage beer concept design by Moon Troops.

Blumenthal brewery was established in 1866 in Kaunas, Lithuania by a Swiss family. The task was to recover one long lost brewery brand of amazing beer after almost 150 years. Our creative team decided to use the vintage style for the design so the beer would have its remarkable historical value. Only standard glass bottles and paper could be used to maintain the nostalgic feel.


We developed two labels for Light Beer and Dark Beer in 3 different bottles. Beer was presented in a wooden box with original painted logotype like in the old days. As the client requested for a new brand, we thought that reviving the history of the brewery would be a good idea to promote a raw and pure beer made with original recipe from 1866.

Created and designed by Moon Troops creative agency