Taxi Studio reimagines Somersby for the UK market.

Leading brewer and drinks supplier, Carlsberg UK, has planted a stake in the apple orchard ground with the national launch of a new mainstream cider brand ‘Somersby’ with design and strategy from multi award-winning UK brand agency Taxi Studio.Taxi was appointed to the project in October 2011 and commenced work immediately with brand strategy headed by Taxi MD Brian Mansfield to firm up the brand positioning and tone of voice.