The brief was to create packaging for a line of pre-mix alcoholic milk drinks.
"The design was to target cocktail drinkers, predominantly females 20 years and older. The design was to project a mysterious feel, and evoke times gone past with a possibly link to Russian culture.
The design has strong Russian influences, through the use of geometric and symmetrical design. It also draws on influences of a masquerade, that drives the two 'alter-egos'- the two flavours. To support this, there are two opposing female symbols in the logo design."
Designed by Kat Neaves