Varvara

Vardiel712

The brief was to create packaging for a line of pre-mix alcoholic milk drinks.

"The design was to target cocktail drinkers, predominantly females 20 years and older. The design was to project a mysterious feel, and evoke times gone past with a possibly link to Russian culture.

 

The design has strong Russian influences, through the use of geometric and symmetrical design. It also draws on influences of a masquerade, that drives the two 'alter-egos'- the two flavours. To support this, there are two opposing female symbols in the logo design."

Designed by Kat Neaves 

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