Before & After: Onken
See how the new design 'stacks up' to the old design. More before and after photos after the jump.
"Design Bridge has redesigned the packaging for Onken yogurts, the fun and flavorful big pots are launching in the UK alongside a ‘just real tasty yogurt’ TV and a print campaign.
The new pots hero Onken’s natural, tasty ingredients and are designed to build a pile of fresh fruit when stacked, for mouth-watering impact on shelf. Onken’s tongue in cheek tonality breaks away from the traditional positioning around farming and organics in dairy, celebrating the simple enjoyment of eating tasty yogurt. To compliment the fresh and vibrant design, Design Bridge updated the brand’s identity, which is still very recognizably Onken but with a softer, more yogurty feel that truly reflects the product.
Emmi Uk says, "We feel that the new design really brings to life our 'just real tasty yogurt' promise and truly reflects Onken's feel-good appeal, as well as looking really vibrant and tasty on shelf.""