Homestyle Recipes Pet Food
Variety Pet Foods prides itself on offering taste, variety, nutrition, & fun in every meal.
For their Homestyle Recipes line targeting the mass market, Edmundson Martin was engaged to create packaging that would key on unique recipes and convey the essence of a down-home meal.
Homestyle Recipes main driver was its flavorful combinations which became the focus through vibrant illustrations and unique naming. The brand mark was intentionally downplayed to let the recipes be the hero.
Designed by Edmundson Martin