Studio Spotlight: PhilippeBecker

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We are a brand design agency. We're based in the inspiring heart of downtown San Francisco, where we've been since opening our doors in 2000.

We use insightful design to create and re-imagine brands for respected CPG and Retail brands. Our clients range from innovative start-ups to 100+ year old heritage brands.

Our work seamlessly blends brand and design strategy to effectively position our clients in the marketplace. Our success is due in part to asking the right questions, where others simply seek answers, and we have a passion for simplifying complexity (which is no simple feat)

Ultimately, we design brands that are...

Seen. Heard. Felt. Understood. Purchased. (And often, Loved.)

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A Whole New Expression

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Rebranding Microsoft’s suite of creative tools used by web builders and designers. We featured the end user in a series of illustrations that speak to the power and creativity behind these products.

These Tomatoes Speak Italian

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Launching Sacla’—the European pesto and pasta sauce pioneers— in the US market. The labels celebrate the quality of authentic Italian ingredients in each varietal by arranging them in proud crests.

Oh! An Organic Candy Bar.

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Designing a brand identity and package for a start-up candy bar company that puts the fun back in candy bars, while leaving all the funny sounding ingredients out. A colorful brand identity captures the spirit of the brand while featuring the USDA Organic seal.

A Bigger CANvass

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Helping consumers discover the great taste and quality of Del Monte fruits and vegetables in club stores. Working on a large canvass allowed us to design an impactful brand landscape and show Del Monte ingredients at the source of the harvest. We used the iconic Del Monte logo as a window into the world of delicious ingredients that are packed at the peak of freshness in every can.

The Big Picture

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Creating an innovative package for the new HTC HD2 smartphone which features the largest touchscreen on the market. We highlighted the new screen on the front of the box through evocative photography while our proprietary structure seductively reveals imagery around the middle of the box and sets an exciting stage for the customer’s unboxing experience.

An Accessory to Change

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Redesigning T-Mobile’s expansive line of retail accessory packaging to improve shopability, distill complexity, and reduce material costs. Through interviews with T-Mobile retail managers across the country we identified a range of issues with existing packaging including pilferage, structural weaknesses and product communication. We integrated these insights into the comprehensive redesign of T-Mobile’s accessory packaging which included new structural design and a meta communication strategy.

The Speed of Life

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Evolving the new Samsung Galaxy S II. Speed and luminosity are at the heart of this brand, which is proudly displayed through the touchscreen on the front panel of the box while our proprietary structure seductively reveals an illustration around the middle of the box and sets an exciting stage for the customer’s unboxing experience.

Kick it Up a Notch

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Launching the latest Sidekick—a mobile device designed for personalization and social interaction. Energy, color and style are conveyed through wrap around illustrations while our proprietary structure seductively reveals the Sidekick brand identity and sets an exciting stage for the customer’s unboxing experience.

Adding Our Touch To myTouch

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Launching a new T-Mobile brand that is focused on extreme personalization. We visually positioned the myTouch through a series of crafted illustrations that capture the creative potential unleashed with each model.

An American Icon

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Redesigning the iconic Corn Flakes brand as part of a comprehensive brand strategy, architecture, and design program for Kellogg’s portfolio of cereal brands. The new package elevates the core equities of the brand while capturing the delicious taste that Corn Flakes consumers have enjoyed for generations.

Milk Your Beauty

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Creating a fresh new brand and voice for a skincare entrepreneur and her category-defining line of refrigerated, preservative-free, yogurt-based products. These unique recipes are based on centuries-old beauty rituals and skincare remedies from the Silk Road. The brand mission, story, proprietary color palette, and signature brand identity define Dairyface’s unique position in the context of a competitive category.

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Creating a fresh new brand and voice for a skincare entrepreneur and her category-defining line of refrigerated, preservative-free, yogurt-based products. These unique recipes are based on centuries-old beauty rituals and skincare remedies from the Silk Road. The brand mission, story, proprietary color palette, and signature brand identity define Dairyface’s unique position in the context of a competitive category.

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6-6-12_philippebecker17.jpg

Creating a fresh new brand and voice for a skincare entrepreneur and her category-defining line of refrigerated, preservative-free, yogurt-based products. These unique recipes are based on centuries-old beauty rituals and skincare remedies from the Silk Road. The brand mission, story, proprietary color palette, and signature brand identity define Dairyface’s unique position in the context of a competitive category.

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6-6-12_philippebecker16.jpg

Creating a fresh new brand and voice for a skincare entrepreneur and her category-defining line of refrigerated, preservative-free, yogurt-based products. These unique recipes are based on centuries-old beauty rituals and skincare remedies from the Silk Road. The brand mission, story, proprietary color palette, and signature brand identity define Dairyface’s unique position in the context of a competitive category.

A Noble Spirit

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Revitalizing a 125+ year old brand of bourbon first launched during California’s Gold Rush. We leveraged Cyrus Noble’s essential equities and heritage while crafting a new package, story and positioning that celebrates the quality and character of this maverick brand.

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6-6-12_philippebecker21.jpg

Revitalizing a 125+ year old brand of bourbon first launched during California’s Gold Rush. We leveraged Cyrus Noble’s essential equities and heritage while crafting a new package, story and positioning that celebrates the quality and character of this maverick brand.

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6-6-12_philippebecker20.jpg

Revitalizing a 125+ year old brand of bourbon first launched during California’s Gold Rush. We leveraged Cyrus Noble’s essential equities and heritage while crafting a new package, story and positioning that celebrates the quality and character of this maverick brand.

A New Level of Coffee

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Reinventing decaf coffee. No small task, but one large opportunity. We carved out a unique category-defining white space position for a specialty coffee purveyor. We leveraged this insight and visually conveyed the brand positioning. The caffeine level of each varietal is communicated through a graduated color coded meter. Brand voice and story help to educate consumers about the art and science of creating each level of caffeine.

Organic Evolution

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Clarifying the positioning and refreshing the design for this admired dairy brand—a family business that’s driven by a passion for environmental stewardship, innovation, quality, and extraordinary taste. Straus milk is the essential ingredient that differentiates their products from all others. So we proudly put the company’s beloved dairy cow in the spotlight while simplifying and amplifying the power of their brand identity and mission.

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6-6-12_philippebecker7.jpg

Clarifying the positioning and refreshing the design for this admired dairy brand—a family business that’s driven by a passion for environmental stewardship, innovation, quality, and extraordinary taste. Straus milk is the essential ingredient that differentiates their products from all others. So we proudly put the company’s beloved dairy cow in the spotlight while simplifying and amplifying the power of their brand identity and mission.

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6-6-12_philippebecker6.jpg

Clarifying the positioning and refreshing the design for this admired dairy brand—a family business that’s driven by a passion for environmental stewardship, innovation, quality, and extraordinary taste. Straus milk is the essential ingredient that differentiates their products from all others. So we proudly put the company’s beloved dairy cow in the spotlight while simplifying and amplifying the power of their brand identity and mission.

A New Kind of Energy

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Creating a new brand for a category-defining new ingredient—Amazon Guayusa (gway you sa). Runa Guayusa has higher caffeine and antioxidant levels than green tea and Yerba Maté, it is sustainably grown, and provides income for family farmers in the Amazon. The design incorporates traditional elements of the Amazonian Kichwa culture—particularly the iconic interpretation of Runa—which means fully living human being.

Give Your Day The Best Shot

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Translating Jamba’s retail brand equities into a new line of Daily Superfruit Shots which are sold at health food and grocery stores nationwide. We designed the line around the iconic Jamba “swirl”. The line is colorful and energetic, with a perfect dose of signature Jamba whimsy.

Simply. Delicious.

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Creating a new brand for a line of organic and natural products to be sold at neighborhood grocers across the country. The design celebrates the simple joy of delicious food supported by beautiful food photography and an authentic sourcing back-story.

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Creating a new brand for a line of organic and natural products to be sold at neighborhood grocers across the country. The design celebrates the simple joy of delicious food supported by beautiful food photography and an authentic sourcing back-story.

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6-6-12_philippebecker24.jpg

Creating a new brand for a line of organic and natural products to be sold at neighborhood grocers across the country. The design celebrates the simple joy of delicious food supported by beautiful food photography and an authentic sourcing back-story.

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6-6-12_philippebecker23.jpg

Creating a new brand for a line of organic and natural products to be sold at neighborhood grocers across the country. The design celebrates the simple joy of delicious food supported by beautiful food photography and an authentic sourcing back-story.

Designed by PhilippeBecker