"UK design agency Minale Tattersfield has produced new Melinda branded packaging designs for Chini a leading innovator in fruit snacks and treats.

Five new products, for which Minale Tattersfield would undertake name creation, logotype and packaging design, were developed in close partnership with Chini, the brand owners.

Moving away from the old packaging based around a prominent logotype and a category descriptor towards an endorsed brand-based identity allowed us to construct a stronger brand personality and more contemporary look for each of the new products."

Fruit Sensation: preservative and sugar-free fruit cubes in four variants: cherry, strawberry, peach and blueberry.


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Frubetta: the authentic natural fruit flavours are embellished in a crunchy chocolate cereal bar and available in four unusual combinations: mountain pine and vanilla, raspberry and mint, strawberry grape and citrus and honey. 6 6 12 melinda5

Melamangio, dried apple sticks available in a variety of combinations including classic, dark chocolate, and white chocolate banana and strawberry flavours. 6 6 12 melinda6Grand Frutta: fruit snack combining a smooth apple purée with crunchy apple cubes covered with white chocolate-flavoured fruit, available in six different flavours: apple, peach, cherry, strawberry, forest fruits and banana.6 6 12 melinda26 6 12 melinda1Gellose: soft fruit candy jelly cubes available in seven natural fresh-fruit combinations: apple, citrus, apricot, cherry, strawberry, blueberry and forest fruits. 6 6 12 melinda36 6 12 melinda