Anyone who’s attended The Dieline Package Design Conference will tell you it’s one of the most inspiring, rejuvenating and creativity-boosting experiences in package design. Many have called it life changing.

But chances are, your boss isn’t looking to spend your company’s travel budget to “change your life.” She’s more interested in changing the bottom line, so that’s how you have to frame your discussion—the tangible benefits that will make you more productive, more efficient, more effective as a designer.