GLO Science is an innovative technology brand, launching the breakthrough GLO Brilliant™ Personal Teeth Whitening Device—an at-home teeth whitening system—in 2010 with 12 patents pending.
GLO™ was created by NYC aesthetic dentist and inventor, Jonathan B. Levine, DMD. The packaging for GLO™ was designed to highlight the brand idea of "bright and white" from multiple facets—starting with the bright blue outer sleeve with a white burst from the corner—and continuing through the crisp white inner box featuring a bold foil logo. The modern simplicity of the industrial design is reflected in the minimal packaging both in exterior design with the graphic, cropped logo to the compact interior arrangement, creating less waste within the box.
The color system is a direct reference to the unique, innovative product design with blue LED lights. The square shape of the package creates a recognizable, modular system in the retail space.
Design: Melissa Scott & Todd Simmons