"This study presents proposals for identity and packaging for a line of frozen yogurt. The name, signature and branding packages were created for the product mix in flavors: natural, lemon and vanilla. Based on the concept of local crafts of Minas Gerais (BR), the aesthetic structure was developed from elements of the culture of the Brazilian State: quilts, gossip, and much of the local craft served as a symbolic reference to the design. The handmade designs and colors, along with the spontaneous language and reflect these aspects represent a line of products contemporary and traditional."
Designed by Luciano Ferreira. Check it out below!
Oello Frozen Yogurt
Remember those childhood summer days, blowing bubbles, failing at jump rope (maybe that's just me) and eating ice-cream? Noote & Netoo reflects all those memories onto their branding and packaging for Oello Frozen Yogurt Parlor. More after the jump!
Yollibox Frozen Yogurt
"Yollibox is introducing frozen yoghurt for the Swedish market - made of only natural ingredients it's fresh alternative to ice cream and sorbet" Yollibox comes in a unique package, half way between a box and a traditional pint (if you ask me, it also resemblance a chinese 'take out' box).
Erenstråhle & Wågnert utilizes different elements to its fullest potential - from the typography, photography, to the info graphics in the back. A beautiful photo of a strawberry, mango, yogurt, and chocolate is displayed front and center, acting as a flavor cue for the consumer who walks by - there's no guessing what flavor it is. I applaud the effort in styling each photo so they all look uniform from one flavor to another - the over all shape remains the same. The designers tastefully grab key colors from the photography and used it through out the package. By adding a secondary color creates color combinations that are young, fresh and fun - what you expected to see in a frozen yogurt packaging.