Before & After: AmLactin

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"Upsher-Smith came to Duffy & Partners with a challenge: increase trial of AmLactin among women with severely dry skin. AmLactin offered clinically-proven, soothing relief for severely dry skin. With proven formulas to rejuvenate and hydrate, AmLactin is the moisturizer most recommended by dermatologists and podiatrists.

While the formula remains the same, the brand was in need a new look and feel.

Duffy’s design preserves the clinical efficacy and heritage of the brand, while appealing to a broader audience on the shelf. Duffy rejuvenated the packaging design for AmLactin Moisturizing Body Lotion, AmLactin Ultra Hydrating Body Cream, AmLactin Foot Cream and trial-size Moisturizing Body Lotion bottles and trial packets."


Designed by Duffy & Partners

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