The Dieline Awards: First Place - Food A - Plum Organics
Entrant: Brand Engine
A passionate mom with a brilliant idea partnered with Brand Engine to introduce a new brand of frozen, organic baby food that would revolutionize the well-established, traditional but largely stagnant baby food category.
Steering clear of convention and cliché, Brand Engine worked to create a completely unexpected approach that truly sets this offering apart and appeals to today's parent by expressing the essence of the product. Appropriate naming, identity and a distinctive packaging system attract the discerning, well-informed mom.
This contemporary, fresh and smart approach launched Plum Organics into nationwide distribution within the first year and secured its position as the #1 frozen organic baby food brand.
The Dieline Awards 2012 Winners
The Dieline presents the winners of The Dieline Package Design Awards presented by Inwork. This worldwide competition devoted exclusively to the art of brand packaging awarded 38 winners across 12 different categories including Best of Show and Editor's Choice titles. The Editor's Choice was handpicked by Andrew Gibbs, founder of The Dieline.
The Dieline Package Design Awards entrants were judged by a highly esteemed panel of 10 industry experts, based on quality of Creativity, Marketability, and Innovation. Debbie Millman, President Emeritus of AIGA and President of Design at Sterling Brands, served as the chairman of the judges.
See all winners below!