Paradigm is the realization of the wine-maker’s personal dream of creating his own wine, and the label design highlights his passion for wine and his truly unique approach to viticulture.
He has attempted a maverick blend that sets a new standard, challenging wine convention. As such, a smart and witty label portrays that all is not always as it seems; that life (and wine) has hidden layers, duality and ambiguity. The illustration was commissioned by artist, xxxxx, whose style adds accessibility and fun to the concept making it unmistakably different and unforgettably "un-wine-like".
Designed by Just Design