“This range of pizzas has a premium almost mysterious look and feel. The obscure photography is highlighting the main ingredient, which is the true hero of the pack.
The back of the pack shows all the mandatory information in a pizza slice shape, which is emphasized by the pizza slicer next to the text.
We printed the inside of a carton box, and as a result the black background almost feels like leather.
The total concept conveys outstanding quality in all its details.
Beautiful ingredients and the mysterious black will seduce the consumer, even in the bright light of the refrigerator at retailers.”
Designed by Brand New
