Create Packaging That Resonates.

05 17 12 TDPDC Resonates

In recent years consumers are becoming more design savvy and continuously more in tune with what is very often the first touch point they see of a brand: the package. Brands must respond in turn to engage and inspire these demanding audiences in new ways.

DeeDee Gordon, President of Innovation at Sterling Brands, will explore packaging design through the eyes of the design-conscious consumer.

She will take viewers through the process of co-creation, and how brands can harness the creative power and insights of consumers to develop designs and packaging that truly resonate with their audiences. She'll then discuss real packaging feedback from members of the-Collaboratory, which is Sterling Brands' global online database of creative consumers.

What speaks to these consumers? What gets them excited? Entices them to try a new product? Keeps them coming back for more?

Get ready for an interactive discussion packed with big consumer opinions about brands, packaging and design.

View more sessions here.

05 17 12 TDPDC RegNowButton

Register now and use promo code DPDC12 to get a $100 discount off the individual full-conference rate.

*Valid for full individual Conference registration only. Code cannot be applied to The BIG Ticket registration or used in combination with any other offers, including student and group rates.

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