Student Spotlight: Red Thread
"It is said in Chinese and Japanese culture that a red thread was tied around the ankle (China) or little finger (Japan) of those who are destined to be lovers. The thread is invisible, can tangle and stretch to great lengths but will never break.
This project is conceptually based and every element serves a purpose. I molded this sake brand around the idea of this myth and the concept of sharing. There are two sakes present in this set, a Junmai Nigori which is white with a sweeter finish and Ginjo which is smooth and strong. It's this anthropomorphic take on liquor. Showcasing them as both male and female parts living together as one entity and bound together by a red thread. The neck treatments on the bottles feel almost like hats, as they are meant to reference the hats worn in the rice fields. The two bottles fit perfectly on top of one another like a puzzle piece, that's then highlighted by this simple, elegant wooden casing. Traditionally, when drinking sake you are to place a shot glass inside of a square bowl and pour the sake into the shot glass until it overflows as a sign of generosity. The lid of this wooden case serves this purpose, only to further highlight and honor the fantastic story and tradition behind sake.
This piece is really a tribute to the beautiful and romantic myth that exists in the Chinese and Japanese cultures."
Designed by Kerissa Voldeck a recent graduate of the Packaging Design BFA program at the Fashion Institute of Technology.