Student Spotlight: Dawgy Dawg


Dawgy Dawg is a line of products designed for the young, creative and health conscious pet owner.

Organic dog food and biscuits, along with all natural dog shampoo provide the consumer with a new aesthetic in this category. With inspirations from street art, sugar skulls, and urban posters, the brand consists of custom illustrations and typography which give the brand a strong identity and remain consistent throughout the line.

The line was created by Rachel Michaud, a Senior in the Packing Design BFA at the Fashion Institute of Technology.  

DD 1

DD 4

DD 3

DD 5

DD 2