Jam Jar Sweet Shiraz was redesigned to the attached retro-inspired pattern in January 2011, which replaced Jam Jar’s original checkered gingham on the capsule and carton.
An initiative was drawn to create a new, distinctive and lively packaging, that stayed true to Jam Jar’s messaging as “Sweet Perfect…Simple, Pure and Honest.” Jam Jar Moscato was launched in November 2011, as the second label in the brand.
