Britain's oldest brand celebrates the Queen's Diamond Jubilee with this limited edition design.
"Design Bridge has created a limited edition of Lyle’s Golden Syrup for Tate & Lyle. Inspired by a verse of the national anthem God Save the Queen, Happy & Glorious will launch as the nation looks forward to celebrating the Queen’s diamond Jubilee on the 5th June
As the oldest British brand in existence, Lyle’s Golden Syrup has earned the right to be considered a well-loved classic. It is very rare for Lyle's Golden Syrup to change its design. The iconic green and gold tin has remained almost unchanged since the first time the nation celebrated a diamond jubilee in the reign of Queen Victoria. The brand carries a royal warrant, making it perfectly placed to celebrate a unique year in British history and everything that stands for- being patriotic without being too syrupy!
As an established design, the brand was confident enough to replace the main Lyle’s branding with a bespoke message and emblem. Happy & Glorious features a handcrafted Jubilee Crown and has stayed true to the brand’s core equities while offering a unique and collectable edition in a year of Great British events."