Sessions @ The Dieline Conference: Terri Goldstein

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Who She Is...

Founder and principal at The Goldstein Group, Terri is a passionate entrepreneur and Visual Brand Strategist who restaged over 200 of America’s most beloved brands in the course of her career. At the core of her branding philosophy is the proprietary Shelf Sight Sequence™ that reveals how the mind retains visual information while shopping and how to unleash this knowledge to drive purchase intent. By applying a delicate balance of informed insight and vibrant intuition, Terri develops new directions and designs that can be seen, felt and readily understood by consumers in the retail environment. The result? Visual identities and package designs that breathe new life into brands. 

Her Session: What Women Want to See, Feel and Understand about Brand Packaging view all sessions

What She Brands...

Terri’s expertise and knowledge spans a wide range of consumer product goods including Beauty, Consumer Health, Pharmaceuticals, Food and Consumer Electronics. Terri’s direction at The Goldstein Group has rejuvenated brands and companies such as: Panasonic Personal Care, Balmex, Gentle Naturals, 4N21, Little Remedies, Cortizone 10, Bayer, Foster Grant, ACT Mouthwash, IcyHot, Moon Pie, and Luden’s.

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What She Gives Back...

In 2012, as part of TGG’s annual pro bono Giving Back program, Terri provided the creative vision for EB Performance’s HopeGel package design. HopeGel is an amazing protein gel developed to provide famine relief in Haiti. Each 120 gram pouch of protein gel can sustain a starving child’s life for 24 hours.

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Where She Works...

Terri founded The Goldstein Group in 2005 with the vision of forming a design consultancy that combines disciplined thinking, design sensibility and imagination to create brand identities and package designs that build lasting connections. Located in the heart of Manhattan, she has gathered around her a team of long-term colleagues, including some previous clients, who are seasoned experts, inspiring one another in achieving that vision.

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What She Wants...

Terri wants you to know how to reach 80% of the purchasing power today by understanding and targeting the persuasive influence of a brand’s visual language that will have your female consumers evangelizing your brand with their voices and their wallets.The Session: What Women Want to See, Feel and Understand about Brand PackagingMen shop on a mission. Seeking to fulfill their needs.Women shop on an exploration. Seeking to find treasures that fulfill desire.Terri will reveal how to target brand packaging to women, while not alienating the men that they shop for. You will learn how women perceive the verbal and visual cues of the brands she consumes and how to transform these insights into a motivational story line that she can share with her "village" of women.