Concept Packaging: Good Tea
"Brief: Design a range of tea packaging
The target market is the health-conscious, predominantly female consumer, aged 25+, who usually drinks tea and fruit or herbal infusions. It should also appeal to potential new consumers who are looking for a healthy alternative to coffee and other hot beverages.
Concept Packaging: La Croix
"The one thing that has always bothered me about La Croix is the branding. Again putting aside the lack of research, target markets, KPIs, business context and all that jazz - the packaging feels like a generic store brand for something that might not taste all that great.