Brand Launch Kit for Captain Morgan Black Spiced Rum dramatizing the “darker side of Captain Morgan”.

“We designed the kit to feel like a contemporary version of a Captain’s chest. With a modern take on black woodgrain and old world type, it also extends the graphic language developed for the label. We created the brand book to evoke the Henry Morgan legend and share tasting notes and recipes through black and white photography, woodcut illustrations and vintage type – all with an authoritative, confident persona and smart language. To educate and empower people to experience everything that Captain Morgan Black Spiced Rum had to offer and drive home the point that this rum can replace other brown spirits, we included a flask, whiskey stones and bottle of bitters.