Flavored Coke, Diet Coke, and Coke Zero is now unified through this new packaging line for the Coca-Cola Company.
"Google ‘Cherry Coke’ and see how many looks you discover. Or lemon. Vanilla. Then factor in Diet Coke. Coke Zero. At any given time there used to be 100+ distinct package designs globally—born of regional, cultural or legal differences—that defy the character of the world’s most integrated brand. We looked at the crescents and ripples that appear around floating objects. We mimicked the wet highlights that imply lusciousness, and what emerged was a tasty, delicious look that’s making a splash—and refreshing the world."
Designed by Platform, Inc.