Student Spotlight: Folksaga by Caleb Heisey

This is some really beautiful illustration and package design by Caleb Heisey, an MFA candidate at Tyler School of Art. The project was art directed by Paul Kepple of Headcase Design. Says Heisey:

 "Folksaga is a Swedish dis­tillery of akvavit, a tra­di­tional scan­di­na­vian liquor fla­vored with ingre­di­ents such as car­away, anise, or gin­ger. The con­cept behind the project was to broaden akvavit’s appeal to an American mar­ket while main­tain­ing its rich, nordic roots. Each bot­tle fea­tures a pop­u­lar folk tale from Sweden. Ranging from murky mer­maids to ter­ri­ble trolls, these mytho­log­i­cal char­ac­ters are always up to no good?—?prey­ing upon trav­el­ers lost in the wild."

spotted on DesignWorkLife