"Looking for guidance in expanding their line of hair care products, Moroccanoil approached Bérard Associates to set forth with an overall brand analysis. Sold in the most exclusive of salons worldwide, it was important for the brand to evoke a luxurious, authoritative, natural beauty profile.
Prior to expansion, it was necessary to establish a system for form and product differentiation while maintaining brand continuity. Bérard gave clarity and confidence to the communication hierarchy through a concise architecture. To bring authority, credibility and quality, the embossed elixir bottle reflects the roots of the therapeutic argan oil, while the simplicity of the font suite and purity of color combine for a timeless, classic feel."
Designed by Bérard Associates