New all natural vitamin enhanced water identity, packaging design and tone of voice created by Pearlfisher New York.

“Activate is the original vitamin water brand that uses a unique twist cap to dispense vitamins and natural extracts into the water. According to research conducted in partnership with an independent analytical laboratory, Vitamins A, B5, B12, and C lose their potency sitting in water. By storing vitamins inside the moisture-resistant cap compartment and then dispensing them by twisting the cap, the ingredients in ACTIVATE products stay powerful.