The Divining Rod

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Branding and package design for 'The Divining Rod',  the first new brand for Charles Krug/C. Mondavi & Family Wines in over 50 years.

 
 

 

"The winemaker and family member Marc Mondavi is a skilled 'water witch/dowser' (the ability to locate water far beneath the ground using divining rods) and has aided in vineyard development for the company. Divining is first recorded in history around the 15th century -- thus the imagery I developed for the brand."

Designed by Chanda Williams

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