Yoplait Naturlig lett Yoghurt
Naturlig lett or 'Naturally Light' hit norwegian stores last week.
"Strømme Throndsen Design has assisted Fjordland in developing a revitalised design concept for its Yoplait, Naturlig lett yoghurt range. The objective was to increase the shelf impact and communicate the natural taste in a new and engaging way. The result is a down-to-earth rustic look with the front graphics printed on the backside of the cardboard, leaving the feeling of no artificial ingredients and a natural taste. A highly differentiating design, that reveals the subbrand as the healthiest yoghurt of all."