Camp Nectar

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To show that Camp Nectar’s fruit juice is all natural Brazilian creative agency ageisobar created a real life fruit juice box. If you can get past the song, the video below tells the story.

 
 

 

After two years of experiments on a farm in Paranapanema, the agency was able to pick fruit from the tree in the form of a Camp juice box. The video was made and they box shaped fruit was also displayed at the APAS 2012 Fair, the largest Brazilian supermarket market, and sent to a mailing list of juice drinkers.

photos via taxi

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