Before & After: Bolthouse Farms

Redesign that includes a shift from a transparent label to a unique die cut opaque label. What do you think of the update?

 

 

"HMSDesign refreshed Bolthouse Farms' entire line of all natural Yogurt Dressings, encompassing 7 flavors, further leveraging the brand's iconic visual equities as it continues to lead the category.

The design challenge was to increase brand presence, appetite appeal, and meet consumer demand for all natural products that have low fat and low calories, all with great taste!"