Cuvée S

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While it was inspired by a painting from 1913, this label design reminds me of a more delicate and sophisticated version of today's Newspaper Blackout Poetry.

"Cuvée S is a result of a collaborationship between Master of Wine Sebastian Bredal and the largest online dating service in Norway called sukker.no (translates sugar).

The goal was to create a product that visualized LOVE in a surprising way with a modern expression.

The visual concept is inspired by Russian Sonia Delaunay´s abstract painting from 1913 (below) and tailored to William Shakespear´s Romeo and Juliet; one of the most famous love stories. The play was originally staged in Verona, north Italy which is also the place where Cuvée S is produced today. The empty areas created between the dialogues are painted with aquarelle and are thought to reflect the tension and pauses in the dialogue between two people who meets for the first time."

 
 

 

The dialogue ends..

Juliet: O think´st thou we shall ever meet again?

Romeo: I doubt it not; and all these woes shall serve 
For sweet discourses in our time to come

Design and Art direction by Henrik Olssøn and Erika Barbieri of Olsson Barbieri

Abstract Painting by Sonia Delaunay via Wikipedia

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