We’ve seen our fair share of QR codes in every possible configuration, but this has got to be the coolest I’ve seen in a while.
The Guinness QR Cup reveals itself only when the dark beer is poured into it. Once there, the entire cup becomes your personal portal to all things social media!
GS_googleAddAdSenseService("ca-pub-3860711577872988");
GS_googleEnableAllServices();
GA_googleAddSlot("ca-pub-3860711577872988", "incontent1");
GA_googleAddSlot("ca-pub-3860711577872988", "incontent2");
GA_googleFetchAds();
As per the Guiness QR Cup graphic, upon scanning the cup with yourt smart phone, “it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content.”
Talk about engaging your consumer.