CDs may be on the wane but the decline in use has created an opportunity for bands to stand out.
Rabbit Children’s new EP, Cemetery Friends, is a limited-edition letterpress-printed package that includes an insert with illustrations inspired by the band’s lyrics. Created to send to music journalists and bloggers, radio stations and concert promoters, the packaging helped create awareness for the new release by standing-out from the generic CD comps and digital download codes typically sent by most labels.
