Concept Design: Sony Xperia S
"The advertising agency Adentity developed the unique mini POS display concept for the global launch of the new iconic family of Sony smartphones. When developing the mini POS solution, the MoMA Museum of Art, building blocks and elements in proportion were all part of the inspiration process. Creating a ‘floating’ effect, the design highlights the transparent bar on the phone while drawing attention to its state-of-the-art multimedia features. For Xperia™ S, the first member of the iconic family, Adentity designed pure black and grey artwork reflecting the impressive capabilities inside – and solid design on the outside."
Designed by Adentity