"The mySmoothie functional range is smoothies with functional benefits, made from fruit, vegetables, teas and herbs. 'Relax', a fruit blend with Chamomille and Roobios Tea has a soothing and relaxing effect, whilst 'Fibre' has a vast amont of extra fibres, and 'Green' is completely made from green (coloured) fruits and vegtables such as Spinach, Broccoli, Nettles and Guava.
The overall design and marketing imagery is based around a pattern that visualize the combined effect of the ingredients, with hand drawn lettering, the fonts and illustrations tangles together and make a vision of the product inside."
Design and Art Direction: Jonas Lundin of LA+B
Project Manager: Frida Guldstrand of LA+B
Original artwork and Layout: Sarah Sheppard
Packaging: Tetra pack Prism