Rolling Words: Snoop Dogg’s Smokable Book
Introducing Rolling Words, Snoop Dogg's smokable songbook. A promotion for Snoop Dogg’s Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell.
Each page is a rolling paper with Snoop’s greatest songs and lyrics written on them - in non-toxic ink – for your rolling pleasure. The pages are perforated making them easy to detach.
The book is made of hemp-related materials, with the cover, binding, and internal lining all made from hemp seed paper while the spine of the book is a match striking surface. "We'd been working with Pereira O'Dell on the "Obrigado" song & video with Snoop Dogg & Marcel D2 to debut Jawbone's Jambox in Brazil when they came to us with the idea for Rolling Words," said Nick Adler, Strategic Brand Director, Stampede Management.
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"Honestly, we were kind of blown away. It's a fantastic brand extension for us, and totally captures the vibe and spirit of Snoop and our platform. We're excited about the project and eager to see where it takes us." While the book is currently for elite distribution, a limited edition book is being discussed for release online. However, 420-friendly festival goers at this year’s Coachella Valley Music & Arts Festival will get a chance to sample the rolling papers from posters placed at the festival with the rolling papers as tabs to detach and take.
Designed by Pereira & O’Dell.