Kettle Ridges UK
Beautiful new work from Turner Duckworth for the UK launch of Kettle Ridges: "The brief from Kettle Foods was to communicate the everyday youthful positioning of Kettle Ridge Crisps."
"A subtle alteration to the naming hierarchy allows 'Ridge' to pack more of a punch. Our solution sits comfortably with the Kettle mother brand's sophisticated foodie credentials while the illustrations have a cheeky wit and clever double meaning, adding character and edge. The vibrancy of the packaging color reflects the intensity of the Kettle Ridges flavor."