“The intent of the project was to create a brand and packaging for a specific food products in various forms: 2 liquids, 2 solids and 2 powders and 2 extra. Arctic Angler is a line of fish products from the Arctic and North Atlantic regions. I wanted the product to have an old world nautical flair and took inspiration from old fishing logs. The fish imagery for each product were done by hand in attempt to simulate a classic woodcut.”