What Do You Stay Awake For?

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"Since Caribou Coffee relaunched its brand in the spring of 2010, its cups have become iconic and beloved by customers. Each year, the brand asks the question 'What do you stay awake for?' and then answer it with optimistic, authentic and fun "Bousims" expressed on the cups. This year Colle+McVoy kept the cups fresh by taking a more illustrative approach to the design.



We also created a Happy Birthday cup as an unique way to celebrate Caribou customer birthdays or as a fun alternative to a greeting card. The design includes a "To" and "From" area to customize each cup with names."

Designed by Colle+McVoy

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