Beautiful cosmetics line that honors young artists by featuring their art work on the packaging. The artists also receive a profit share of each product sold.
"LAQA & Co. are a start-up cosmetics brand that wanted to gain awareness amongst the international players. When designing our packaging we wanted it not just to stand out, but to stand for something. More than just beauty, we aim to provide inspiration for young women to achieve their goals and provide alternative roles models for them.
We decided use our packaging as a canvas for young artists, featuring specially commissioned work, with artists receiving a profit share of each product sold.
Product color is used to inspire each piece of art, that in turn can also hang on someone's wall. The box leaflet explains our mission and where to find the wall art for purchase, in the most un-leaflet way possible."