New brand and packaging for Eugène Perma, France
Lonsdale developed the new visual identity for Prestance, Eugrene Perma’s (Groupe Eugène Perma) hairstyling range. The range is like a "collection" made in Paris for all the women that need to find the perfect coiffure : structured, sculpted or natural. Each packaging has it’s own pattern, such as a dress or a shirt, so that when a woman chooses a product, she feels like she's in a clothing store. The overall identity is colourful and fresh, so that the products become more desirable.
Design agency: Lonsdale (Paris)