Chalk It Up came to life by mixing the two concepts of chalk and art.
"I wanted the box itself to be environmentally friendly, and interactive with the user. This way, the box has a secondary use making it much more sustainable. The chalk itself is placed individually within a triangular prism which prevents the chalk from breaking when dropped or shipped, unlike any other chalk packaging. On the back this brand encourages its buyer to interact and create tiny works of art on the package itself."
Concepts, mock ups, layouts and branding was created by Sarah Minnerly.