Foster's Stubby


BrandMe has designed the new 330ml Stubby can for the no.1 UK lager brand Foster's.

Doug Walker, Head of UK Off-Trade Customer Marketing at HEINEKEN said: “The launch of the330ml Stubby can gives retailers a Foster’s pack range that meets different shopper occasionsThe Foster’s Stubby contains 1.3 units of alcohol per can which meets a growing consumer needfor ‘cold lager refreshment from first to last sip’ on mid-week drinking occasions where moderationand care and control have become increasingly important shopper needs.”


BrandMe have maintained the core equities of the 500ml can design, a sunny, upbeat premiumpositioning, but introduced more dynamic lifestyle elements on the pack to help differentiate usageoccasion. It was important to highlight the fact that the 'Aussie style' 330ml volume means the productwill probably be consumed colder as well as being faster to chill down at home in the fridge.

The Stubby will feature from this month in a humorous new creative execution in programme identsfor Channel 4’s Original Comedy sponsored by Foster’s, which shows Down Under agony unclesBrad & Dan finding inventive ways to maintain uninterrupted access to their supplies of the Amber Nectar.


2 Stubby