The aim of this project was to create an innovative and fun detergent, transforming the boring action of washing clothes into something more exciting and interesting.
“First of all I had to choose my target, I’ve picked to target students and young people that just started to live on their own and have no idea how to wash clothes. I have designed a special “Survival Kit” for them with soap, conditioner, scent and a special small stein remover that you can carry with in your bag and use it for emergencies.”
Designed by Beatrice Menis, a student of ELISAVA, Barcelona
