"After designing the very classical label for Château l'Evêché, the Saint-Emilion grand cru, the owner asked us to suggest a design for an “easier” wine with a lower price tag. This wine was primarily aimed at Japanese wine bars, so we had the idea of honouring the art of origami, by folding a French cockerel using a Château l'Evêché label. We thought this would constitute a graphic reminder of the origin of the complete range of their wines, even on the more creative ones. Printed with one colour, the cockerel has a glossy varnish and is creased in order to highlight its folds. Today, this wine is also sold on the US market."
Designed by Claude Bernard of Pistolet Bleu
Photos by Mégane Lebeault 2012