It all started with Pantone's color of the year (Pantone Tangerine Tango). Sephora and Pantone Universe have collaborated to create the SEPHORA + PANTONE UNIVERSE Color of the Year beauty collection.
"Sharing a strong passion for how color can transform a face, mood or even an attitude, Pantone has partnered with Sephora, the leading beauty specialty retailer, to create an extraordinary collection that will change how consumers wear, feel and think about color. Launching in spring 2012, SEPHORA + PANTONE UNIVERSE™ delivers insightful color forecasting, timely trends and powerful seasonal product collections. To celebrate the launch, SEPHORA + PANTONE UNIVERSE proudly presents the first Color of the Year beauty collection." -via pantone.com