Student Spotlight: Norm’s Ragedy-Ass Ale


This is a packaging Redesign From The Big Rock Chophouse in Birmingham MI.

The Beer is called “Norm’s Raggedy Ass Ale” . It is a full bodied ale brewed with a variety of American hops to balance out the malt and alcohol. At 80 International Bittering Units, it's not for the wimpy palate. Most hop-heads will like this beer for their RDA of hops. This ale is best served with spicy dishes and goes great with a cigar.


Designed by Drew Ellis, a graphic design student from Virginia Tech. 

RAA Comp4

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