After hearing about the new Pepsi NeXT design we started the the conversation here. Below Richard shares his critque of the new can.
This March, soft drinks manufacturer and global brand Pepsi is set to launch Next, a new ‘mid-range’ cola that contains 60 calories positioning it between its regular and diet cola varieties. Next is Pepsi’s second foray into this currently underdeveloped category following the poor reception and discontinuation of the similarly positioned Pepsi Edge in 2005.
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